13 February is World Radio Day. A day ABJCA celebrates radio as the most effective Information and Communication Technology to reach farmers in Africa ! African farmers need practical information about low-cost farm methods so that they can increase their food supplies and improve their families life.
According to you, how do they get it ? Of course through radio ! In Africa, 76% of farmers have access to Radio. That’s why this medium can reach communities at the very end of the development road – people who live in areas with no phones and no electricity.
Radio reaches people who can’t read or write. Even in very poor communities, radio penetration is vast. There are more than 800 million radios in developing countries. An average of one in ten people has a radio. No doubt, Radio is the most exciting ICT for the agricultural world.